We think your website should be and asset for your company rather being an expense. To be an asset your website must be useful by design as well as easily approachable.
• Search Engine Optimization
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
• Blog Marketing
Blog marketing is the term used to describe internet marketing via web blogs. These blogs differ from corporate websites because they feature daily or weekly posts, often around a single topic. Typically, corporations use blogs to create a dialog with customers and explain features of their products and services.
Blogs are an excellent way to gather feedback and to make sure products meet the needs of users. Blogs have become the next generation marketing tool to corporate websites which merely post collateral and do not provide any interactive feedback. Blogs are also supplementary to a User Group. User Groups happen annually for example while blogs provide users constant daily and weekly feedback.
Blogging can help each core fragment of what makes up a successful and viable company. The core needs for any business are as follows:
• Decent ideas
• A great product
• A well-trained team of people who work hard to make the company succeed
You also need good marketing, great customer relations, an awesome sales force, decent customer support, and a host of other factors. But if you have ideas, a product worth selling, a solid team behind it, and potential customers, the rest will follow naturally.
• Pay Per Click (PPC)
Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.PPC can be changed to reflect new products, season promotion, special sales or anything your business wants to promote .You can change your Add Everyday!
Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.
• Social Media Marketing
Social media marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, publication relations and customer service. The advantage is generating exposure for the business followed by increasing traffic building partnership.
• Google Analytics Services
Google analytics is a free, highly sophisticated web analytics service that tells you everything that you want to know about your website. We manage websites on Google analytics. By using this tool you can tell how people find your site, what they do , how many of them make a purchase and much more.
• Email Marketing
Email marketing is one of the most effective way advertising on the internet. We by focusing on your business find out prospective buyers for your products and services from the net. A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost. Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive.
• Article Marketing
Writing articles on the subject of your services and submitting the same at the related portal is a very effective tool to spread your services. Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. We help our clients by writing and submitting well researched articles and increase their google page rank and targeted traffic.